14 best Salesforce integration services to automate and scale globally

Salesforce is a powerful customer relationship management (CRM) platform that empowers businesses to connect with customers, automate sales processes, and drive growth. However, its true potential is unlocked through integrations with other business tools.

Salesforce integrations create a unified system within an international business that enables seamless workflows, boosted productivity, and thoughtful scaling. This guide will explore the best Salesforce integrations and explain how they contribute to efficiency and global growth.

What are Salesforce integrations?

Salesforce integrations connect the Salesforce platform with an organization’s other software systems and apps. This connectivity enhances decision-making and increases productivity across departments by enabling centralized data sync, workflow automation, and real-time collaboration.

Global businesses may use Salesforce integrations to give sales reps, marketing teams, and customer service agents a unified view of customer data. By linking systems together, integrations can automate manual tasks, improve data accuracy, and foster collaboration.

The Salesforce AppExchange is a popular marketplace for pre-built Salesforce integrations. Many of these AppExchange integrations offer plug-and-play functionality, minimizing the need for extensive development work.

How to integrate Salesforce with different tools in 5 efficient ways

Here are five common methods businesses use to integrate Salesforce with other tools:

• Native integrations: Salesforce offers built-in integrations with many popular tools. These are maintained by Salesforce and are often the easiest to implement. Native integrations provide seamless connections with tools like Slack, Tableau, and Google Workspace, making them ideal for companies that rely on Salesforce’s ecosystem.
• Third-party integrations: Created by external partners or platforms, third-party integrations support additional powerful connections. Notable examples include Smartling’s Salesforce integration, which helps brands localize eCommerce content directly within Salesforce Commerce Cloud. The Salesforce AppExchange features thousands of third-party apps across categories like sales, marketing, and services.
• Custom integrations: Built by agencies or internal development teams, custom integrations are tailored to specific business needs. They’re ideal when unique workflows or data structures are involved. These integrations allow for highly specialized automation and scalability but may require more technical expertise to maintain.
• Salesforce Connect: A framework that enables Salesforce to connect directly with external data sources in real time, eliminating the need to store data within Salesforce. This is especially useful for organizations with legacy systems or large external databases they want to access without duplication.
• Data integration and API platforms: Tools like MuleSoft, Zapier, and Workato use APIs to bridge Salesforce with hundreds of other platforms, automating complex workflows and syncing data efficiently. 

These methods guarantee flexibility and scalability as your business grows and evolves. The right approach depends on your organization’s size, technical resources, and strategic objectives.

14 top recommended Salesforce app integrations for global businesses

Salesforce integration tools help businesses enhance operations, automate workflows, and support global expansion. Here are some of the top Salesforce integrations, sorted by category:

Integrações de comércio eletrônico

• Smartling: Smartling’s Connector for Salesforce Commerce Cloud helps eCommerce brands grow globally and transforms localization into an automated, easy process. This integration translates product, category, and library pages with automated workflows and source file syncing for a fast, accurate, and brand-consistent customer experience. 
  Pricing: Custom.
• EasySend: EasySend is a no-code platform that helps businesses convert forms into rich, interactive digital experiences. This integration streamlines customer journeys with data populated from Salesforce and enables marketers to automatically sync completed form data back into CRM records, reducing cycle time and compliance-related risks.
  Pricing: Custom.

Marketing integrations

• ActiveCampaign: A robust customer experience automation platform that blends email marketing, CRM, and automation features. The ActiveCampaign-Salesforce integration allows teams to sync contacts, score leads, and trigger campaigns based on CRM activity, creating a smooth connection between sales and marketing efforts. 
  Pricing: From $15 per month.
• Mailchimp: The Mailchimp-Salesforce integration streamlines email marketing by automatically sharing relevant data between platforms. Marketers can manage Mailchimp contacts and view campaign stats from within Salesforce. Meanwhile, sales reps get a better understanding of how leads are engaging with marketing campaigns. 
  Pricing: From $20 per month.
• Marketo: Marketo is a powerful marketing automation platform that helps organizations automate and measure marketing engagement, tasks, and workflows. The Marketo-Salesforce integration aligns marketing and sales teams through frictionless lead management and campaign tracking. It also enables advanced segmentation and personalized campaign triggers based on real-time Salesforce CRM data. 
  Pricing: Custom.
• ZoomInfo: This B2B intelligence platform enhances Salesforce with enriched contact data and intent signals. The ZoomInfo integration allows sales and marketing teams to automatically populate Salesforce with up-to-date lead and account data, prioritize high-intent prospects, and trigger outreach workflows based on buying signals. 
  Pricing: Custom.

Knowledge integrations

• Smartling: Smartling’s translation and localization solutions enable teams to localize Salesforce Knowledge articles and create multilingual support content for global audiences. The Salesforce Knowledge connector also detects changes to previously translated source content with the option to automatically resubmit it to Smartling for translation. 
  Pricing: Custom.
• Guru: This knowledge management platform integrates with Salesforce to deliver verified, contextually relevant information directly within the CRM. Guru helps sales and support teams quickly access answers, product details, and process documentation without leaving their workflow, reducing response times and improving accuracy. 
  Pricing: From $15/user per month.

Service integrations

• DocuSign: DocuSign’s Salesforce integration enables teams to send, manage, and sign documents without leaving the CRM. It reduces the manual work associated with contract signing and streamlines workflows. Pricing: From $10 per month.

Analytics integrations

• HubSpot: Although it’s primarily known as a CRM, HubSpot’s analytics tools integrate with Salesforce to improve data syncing and performance reporting. It’s also useful for routing and distributing new leads to sales reps to support cross-team collaboration and informed sales strategies. 
  Pricing: Free tier available; paid plans from $9 per month.
• Tableau: As Salesforce’s leading analytics and data visualization platform, Tableau helps teams turn complex data into actionable insights. Its native Salesforce integration allows marketers to create dynamic dashboards, visually explore CRM data, and uncover trends that drive strategic decisions. Pricing: From $15/user per month.

Productivity and collaboration integrations

• Slack: As a Salesforce-owned platform, Slack integrates deeply with Salesforce to enable better internal communication and collaboration. Teams can search for and share Salesforce records within Slack and connect customer interactions and internal conversations with related records. Real-time notifications keep everyone informed about Salesforce updates. Pricing: From $7.25/user per month.
• Spotio: This field sales engagement platform integrates seamlessly with Salesforce to help sales teams track performance, manage territories, and log activity in real time. Spotio integration helps sales reps spend less time entering data and more time selling—while giving sales managers clearer visibility into rep activity and pipeline progress. 
  Pricing: Custom.
• Asana: This popular project management tool integrates with Salesforce to streamline task creation, project tracking, and team collaboration. Sales and service teams can automatically create and sync Asana tasks based on Salesforce activity, ensuring nothing falls through the cracks during handoffs or deal execution. 
  Pricing: Free tier available; paid plans from $10.99/user per month.
  
  

Streamline Salesforce content operations with Smartling 

The right Salesforce integrations can dramatically improve global business operations. Whether they target marketing automation, sales process optimization, or cross-functional workflow design, integrations empower sales teams and elevate Salesforce from a CRM to a true growth engine.

Smartling’s Connector for Salesforce Commerce Cloud transforms content localization for eCommerce brands. By automating the localization process, Smartling eliminates manual translation tasks, ensures a consistent brand voice, and accelerates time-to-market for global initiatives.

To discover how AI and automation can streamline your localization efforts and maximize your budget, download Smartling’s free e-book, “AI-Powered Localization: Achieving Quality, Cost, and Speed Objectives.”